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My Options Overview / Guide (V2)
Greeting Theta Gang boys and girls, I hope you're well and not bankrupt after last week. I'm just now recovering mentally myself. I saw a few WSB converts and some newbies asking for tips, so here you go. V2 of my Options guide. I hope it helps. I spent a huge amount of time learning about options and tried to distill my knowledge down into a helpful guide. This should especially be useful for newbies and growing options traders. While I feel I’m a successful trader, I'm not a guru and my advice is not meant to be gospel, but this will hopefully be a good starting point, teach you a lot, and make you a better trader. I plan to keep typing up more info from my notebook, expanding this guide, and posting it every couple months. Any feedback or additions are appreciated Per requests, I added details of good and bad trades I made. Some painful lessons learned are now included. I also tried to organize this better as it got longer. Here's what I tell options beginners: I would strongly recommend buying a beginner's options book and read it cover to cover. That helped me a lot. I like this beginner book: https://www.amazon.com/dp/B00GWSXX8U/ref=cm_sw_r_cp_apa_OxNDFb2GK9YW7 Helpful websites:
Tasty Trade (TT) and Ally Invest have helpful articles and videos.
ITM: In the money; strike is below stock value. Signif
ATM: At the money; strike is just at or above the stock value, often very highly traded. Can be very effective with moderate - long term expiry.
NTM: Near the money; strike is above the stock value, but fairly close. Slightly unofficial term.
OTM: Out of the money; price is at least a few strikes from the current stock price. I would say 10-30% over stock price.
Very OTM: Not a real definition, this is essentially a lottery ticket. Cheap, but almost certain to expire worthless unless there is explosive movement.
Understand delta in general and how delta changes with ITM and OTM options.
IV, IV crush, and how IV affects pricing. In general, you want to sell when IV is high and buy when the IV is low. Increasing IV is good for held calls/puts. IV drop or crush is generally good for sellers.
Selling options can be quite beneficial. Once you have a good general understanding, lookup thetagang . Kamikaze Cash has good youtube videos on most theta strategies (linked above). I personally believe selling options (especially cash secured) is much safer and can consistently make you profits. Θ Gang 4 life.
FOMO and how to avoid chasing a dangerous trend. DO NOT CHASE FROM FOMO!
What intrinsic and extrinsic value are. Know how they are affected by being exercised/assigned and how theta affects them.
Understand that some of WSB recommendations are straight up high-risk gambling and factor in the information accordingly. Be careful with Meme stocks and the survivorship bias on YOLO plays. However, I love the sub and think it’s hilarious. It has a lot of valuable information / DD if you are comfortable with the “colorful” language. It’s also great if you like rocket ship emojis.
Basics / Mechanics
Understand the 4 "main" option types. Buying or selling a call and buying or selling a put. Spreads and more complex multi-legged option strategies are based off these in some way (see below)
You can sell calls with 100 shares of stock or if you own an underlying longer term option; see LEAPS and PMCCs later. Selling calls naked is incredibly risky and often requires Level 4 (very advanced) permissions and usually a lot of capital. I will literally never sell calls naked since I don't want to ruin my life and end up living in a dumpster eating saltine crackers.
Puts can be sold/written cash covered (cash secured), which means you have the cash in your account to buy 100 shares. Your broker will put this money on hold until the trade is closed. Puts can be sold "naked" using Margin and Level 3 (with most brokers). Your broker will hold a percentage of cost of 100 shares (often 30-40%, 100% on meme stocks) allowing you to sell more puts. This increases your available capital/power as well as increasing risk.
General Tips and Ideas:
Don't EVER leave (short) spreads open on expiration day, close them. (more details below)
Start off trading very small. Slowly build up over weeks / months. You need to get accustomed to a fifty dollar swing a day, then a few hundred, then a few thousand. You need to ensure you don't get emotional (see below). I started trading options with 5k, then 25k, 50k, and later over 100k. I added my own funds over time and used my gains to build my account. Don’t go all in immediately, that’s dangerous and unwise.
Especially as you build up the amount of money you have invested, keep it diversified among several stocks.
Don't go all in on one thing, ever. Be able to take a hit from one stock and not mortally wound your portfolio.
A company may be doing great, then there's a major product issue out of nowhere. If you are overexposed in one stock this can really hurt you.
I had to roll options I sold that were about to expire completely worthless because FDX's CEO changed and the stock took a hard dip.
Don't trade emotionally. If you realize you are emotionally trading for vengeance, you should probably exit the trade and cool off for several days with that stock. Same if you get caught up in a wave of hysteria.
Have a plan for every trade, ideally with entries / exits that are specific values, ranges, or a set condition. This helps remove emotions. This is super important for strong movements and high volatility (see later).
Use an options profit calculator from your broker or an online one before entering a "new" trade, especially a complex multi legged trade: https://www.optionsprofitcalculator.com/
“Rolling” an option: Closing your existing option and opening a similar one at different strike and/or expiration.
Rolling a call “Up” would be selling a call you own and buying a cheaper call at a higher strike.
Rolling a put “Down and out” closes your original one and buying or selling one at a lower strike at a longer expiry.
Better broker interfaces have a literal “Roll” button. I know E-trade does. You can manually do it by selecting relevant contract legs.
If you have a losing trade, re-evaluate it. If your initial assumption is definitely incorrect, close it. Don't stay in losing trades forever and lose the entire value of the option over stubbornness. If you re-evaluate and you think your assumption was right, hold, potentially consider adding another cheaper option (or buy another call / put). Rolling out sold options can help here.
Don't try to day trade, especially with options. It's statistically unlikely to be profitable. Day-trading with options introduces extra liquidity risks and is dangerous, especially with spreads.
Try not to over-trade, you'll likely mis-time the market over time. When I get emotional I over trade, then lose additional money on wash sales. If you scale your entries into positions it should help alleviate your desire to exit positions when they turn badly against you. Whenever I buy calls I do it at larger increments after W almost made me loss my hair; luckily it eventually came back.
NEVER enter a position on a stock you have no idea about, especially when you read about it online or heard about it from some rando.
At market open options contracts are often volatile and inflated. Buying during this time can be more expensive. Options are usually cheaper mid-day, I read somewhere 2-3PM is cheapest. I’ve had success around 12-1PM EST after prices settle.
Try wheeling on cheaper stocks once you get all fundamentals down.
When selling puts if you are very bullish consider "doubling down"; note this is higher risk. Use the credit from your put sale to buy shares or a cheap call. This can be roughly inversed with puts, except I wouldn't ever recommend shorting shares.
Learn from your mistakes. You can’t go back in time and beating yourself up (to a point) is useless. Make a physical &/or mental note of it so you don’t do it again. If you don’t learn from it, then beat yourself up so you won’t do it again.
If you have friends that like to trade, I find it helpful to discuss strategies and planned plays. I talk openly with my close friends about my current holdings and planned trades, it helps keep me accountable. If I get a wide-eyed look, I might be doing something excessively risky or stupid. I’ve over-leveraged myself in calls twice and I knew I shouldn’t have done it both times. When I tell my friends what I did and I’m embarrassed, it exemplifies the face that I shouldn’t have done it in the first place. You will also get ideas for new strategies or plays from them. It’s good to stay versatile and use multiple strategies when appropriate. Beware of group think/echo chambers.
I recommend NEVER telling someone what to buy/sell and when. I’ll tell people MY plays or what I like and why, but I will not encourage them to emulate what I do. Depending on the audience, I’ll tell them my exact positions along with my exit and entrance strategy. With closer friends I’ll offer my thoughts on their trades (if asked). If my friend is doing something really risky (one of my friends does some scary stuff) I may ask them if they want my advice, and provide it, especially if they overlooked a risk/event. I will not encourage someone to execute/enter a trade since it has a high potential for hurt feelings or animosity all around.
Don’t fall in love with a stock. Just because something made you money before and you have high confidence in it doesn’t mean it will keep performing. I joke that FDX betrayed me when it started dipping and losing me money. I was over-confident of its bounce-back and sold too many puts too quickly. I’m in several losing trades because of it. However, I will keep good stocks in my rostetracking list or try different strategies or re-enter trades when they change their behavior.
As you start to both buy and sell options and get more experience in general, you'll start seeing the two sides to every trade. You will likely start adjusting your strategies or trying new trades out because of this. Things will likely click one day. Most/all the greeks and options concepts will become almost second nature. For me this was when I could build an Iron Condor from scratch, which was a watershed moment involving a good understanding of many strategies.
Understand Liquidity and volume.
Trading in low volume, low open interest contracts results in wide bid/ask spreads and difficulty having your contracts filled. Look at all the data for a contract, not just the strike and price.
Monthly Expiration dates typically have better liquidity.
Multi-legged trades (Common examples are 2-legged vertical spreads or 4-legged iron condors) have more difficulty being filled, especially on bad brokers like Robin Hood. Having very liquid options for all legs is extremely helpful in obtaining timely and well-priced fills, which maximize your potential profits.
Time in market vs timing the market:
It is extremely difficult to time the market perfectly. If you wait for the perfect opportunity forever, history has proven you will miss out on gains. Keeping all your money out of the market has proven to be ineffective. Now if there is something serious happening with a stock/the market (like say a new pandemic), don’t go all in. I recommend entering incrementally at dips. If the stock has huge upside potential it may never go down, so it might make sense to partially enter at the current price.
IMIO selling puts is a great strategy to get into a stock you like, or at least make money off it. I think buying stock in lots of 100 is usually for suckers. Selling an ATM or ITM put (assuming the math works out) on a stock you were going to buy and hold is ALMOST free money.
I recommend keeping some cash available regardless. If you have a very large account or expect a downturn, hedging with indexes like QQQ, SPY, or VIX or calls/puts may be wise.
Every trade can't be a winner. You will take some losses, you must get used to it. I don’t like having a realized loss of 1K or more on any trade. However, this will happen, especially with larger accounts.
As long as you win more often and beat the S&P that year I consider it okay. I’m kind of aggressive, so I consider 20%+ annually good. 30%+ annually is great. 40%+ and I’m dancing. After trading options I am almost baffled by my old belief that 5% annual returns (mostly from dividend ETFs) was “good”. That’s nothing to me now since I’m willing to take risks. Note: While lots of people danced in 2020, realize that’s an insane Bull Run year and is atypical.
Adhere to your own risk tolerance and never over-extend yourself, especially with margin use. Don’t make huge gambles leaving you uncomfortable. Only gamble with money you are willing to lose.
My personal strategy is to make safer gains for the year and then enter slightly riskier strategies using those gains. I can be slightly-moderately more aggressive and compound my gains. For me I often sell puts to make money, then when I see a big opportunity I’ll sell a put and buy an OTM or moderately ITM call.
Understand it’s not safe to try and get rich overnight. However, once you hit big “steps” things may start to snowball. You can enter more positions and take more risks if you choose to.
For me this when I hit 50k, then 100k. I was able to balance low and moderate risk positions to more significantly grow my account. I’ll even do a high risk thing now and again because my gains can absorb it (assuming I have them).
I can’t wait to get to 250K, then 500K. I know it’ll take quite a long time, but I am confident I’ll eventually be able to have 500K and (hopefully) 1M in my non-401k trading account with gains and additions from my job. I can only imagine how “dangerous” I will be with that kind of capital.
If you missed "the next big thing" like AAPL, TSLA, or the time machine I’m building in my basement. Don't get upset, learn from it. Adapt and become a better trader for next time.
Figure out why a company was so promising, before they mooned. Determine how you would have traded differently in hindsight. Apply those lessons to the next company you believe has long term growth prospects.
For me that's putting in 1-2.5k towards shares and/or buying LEAPS on it. Depending on my bullishness I may buy “cheap”, fairly far OTM calls. The far OTM options are sort of lottery tickets. If I'm right the (relatively) low cost will have explosive profits; if I'm wrong, they didn't cost that much so it's a calculated loss I’m willing to accept. For more serious bets I’ll buy ITM LEAPS to run PMCCs on. I also like to buy 1-2K in my 401k for very long-term plays.
The stock market hates uncertainty, it seems to crave the status quo. A shakeup can potential tank a stock, even if it's nothing. With shares you can wait it out, but this can be problematic for options. If you see volatile/uncertain times ahead (politics, disease, manufacturing, earnings, etc.), you might want to reduce your overall portfolio risks or hedge.
Profit Retention / Loss Mitigation
If selling options, it is a viable strategy to close early after a large gain with many DTE left until expiry. See TT videos / strategies on this.
Don't hold options through earnings unless you literally want to gamble. I like playing on earnings run ups, but that can be risky.
If you hold options through earnings, IV crush will happen immediately afterwards, devaluing the option. However, if the option is profitable enough, IV crush won’t matter, which will still make money for a call buyer. A sold put sufficiently far OTM will benefit from IV crush, even if the stock dips after slightly bad or lukewarm earnings.
Don't throw good money after bad. Don't gamble on a recovery if your assumption appears to be wrong or the market is flat out tanking. If you are wrong and still believe in the company, wait twice as long as your original plan (wait for your 2nd entry point vs 1st) before adding to your position.
Consider using stop losses to lock-in profits on rides up or sometimes use them to prevent losses. Note, stops can be easily triggered in volatile options. Now when I'm up a lot on calls (especially around earnings or large momentum run-ups) I always set stop losses. I have been burned too many times. In December 2020 I didn't set a SL on several thousand dollars of FDX calls I was already up on and I "lost" ~$5K of unrealized gains. If you're up big, don't get too greedy.
A possible strategy if a stock is on a tear and you have multiple options open: Close some positions (I prefer to do this incrementally if the stock has momentum), but leave 1+ open in case the stock goes into outer space/the floor. Next, set a stop loss with a little buffer below its current movement / range so it doesn't get hit unless the stock falls hard. Finally, watch the stock closely and if it keeps rising, keep moving the stop loss up in little bits incrementally. This will let you keep more profits on a hot streak, but give some protection and secure more gains. It will also help eliminate FOMO if a stock exceeds your expectations.
Have rules when to roll out, down & out, or up & out. I like TT’s roll at break even or at 1x loss and to always roll for a credit (or for me a very minor cost). Obviously these rules need some monitoring. Know your stocks, the news, and technicals so you don’t jump the gun.
If you roll early for a credit and you’re right, it’s not the end of the world. You’ll just need to hold longer, which will obviously tie up capital. Sometimes it’s better to tie up some money (especially if you aren’t paying interest) than eating a huge loss.
Rolling too late can be worse though. I currently have a very underwater FDX put I sold that is over 2x loss, rolling it does almost nothing unless you want to pay a debit or extend it extremely far out.
On huge options gains, I strongly you recommend taking profits by rolling up/down or incrementally sell your contracts at several different prices (this is why having multiple contracts is nice).
Rolling up involves selling your initial call, then using a fraction of your proceeds to buy a cheaper, further OTM call with the same expiry; puts are inverse this. When rolling up I like to ensure the new option’s cost is 15-40% of my realized gains. I’ll buy a more or less expensive new optoin based on my convication to the stock and predicted movements. You can also roll up and out to get a further expiry and strike.
This is monumentally important if you are playing with incredibly high rising stocks or during a short squeeze.
Sad story time: I completely screwed up when I forgot to roll up, twice, during the GME gamma/short squeeze. I didn’t take my own advice; I didn’t have a real exit or transition plan and I got emotional. It all happened so fast and I was at work; the insanity of the run up and subsequent gamma squeeze caught me off guard. I should’ve clocked out and thought through the situation for 15-30 minutes to form an impromptu plan, then executed trade(s). My moderate risk tolerance coupled with my desire to take profits took over. When the stock partially cratered after a run up, I sold to retain gains. In the heat of the moment I thought the squeeze was squoze and it was going to plummet into the ground and I wasn’t being rational.
On 1x 4K call I would’ve made an additional 15-25K if I rolled up to a cheaper contract with some of my profits.
I know I missed out on significantly more with a 2nd call I had. Depending when I rolled it, it would likely have been an additional 25-50k in profits.
I talked about learning from your mistakes above. This mistake is branded into my brain due to the massive gains I missed out onby not rolling up. I’m furious with myself as I write this 1 week after the GME gamma squeeze, I’m a planner and I didn’t plan. If anything I own is significantly up ever again, I’m rolling up (or at least setting a stop loss). If necessary, I’ll roll up a trade multiple times to keep extracting profits.
Learn from my mistake so you don’t miss out on gains too. I strongly recommend rolling up when you are up big on a call / roll down when you are up big on a put. This enables you to take profits, stay in the game, and keep extracting more gains.
If you trade a lot of options, talk to your broker about a discount. I was getting the standard $.50/contract with E-Trade, but I traded over 300 contracts a quarter and was able to get the fee reduced by over $.10 by just asking. I am now doing more spreads and condors, so once my volume gets very high, I’ll ask again.
If you have a broker that isn’t great and you want to switch, leverage your current trading fees to the new broker. Tell them you’ll move over $### thousand if they beat your current options trading fee per contract.
Trade Planning & Position Management Tips
As you gain experience, start monitoring what kind of Delta, OTM, DTE, etc. you are most profitable with. Use it in your future trades. You'll often see the tasty trade 30-45DTE .3 Delta strategy for selling.
Before entering a trade, look at rough technicals like resistances and supports to consider your relevant strikes as well as entry/exit points. Look at upcoming earnings & dividend dates as well as stock/market news.
Consider staggering strikes and expirations for safety and diversity; it’s nice to avoid assignment on 3 puts at once because you used the same strike for all 3.
Incrementally enter positions on large rises/falls. One of my favor strategies is to buy dips after over reactions. By doing this slowly in large price "steps" it helps combat FOMO and helps you avoid getting slaughtered.
This will also help you avoid "chasing a falling knife". It also ties into having a plan.
I set alerts at several predetermined prices and I REALLY try not to enter new trades unless I hit my preset points. It makes me less emotional and usually more effective.
Don't buy far expiration options with poor liquidity for shorter term plays. I bought 1x GME 1-year+ LEAPS call before the 2021 short squeeze. That was stupid, I should've bought 2-3x 60-120 day calls to have better liquidity. I also paper-handed it and missed out on my lambo.
If selling options, consider rolling (for a credit) to avoid assignment when it makes sense / meets your plan. Rolling closer to expiration can be a valid strategy to get theta on your side. On the flip side, if the stock moons or plummets it could've been better to roll before it got crazy deep ITM. See rolling “rules” above.
Covered Calls:
If a stock has a large movement range, I think it can be worthwhile to wait to open a CC after the last one is closed/expires. I have been more successful waiting for another opportunity vs. opening one immediately on the Monday after the second the last one expires.
Consider selling covered calls at all time highs/peaks. If you sell a CC and the stock dips significantly, and you think it’s temporary, you can buy to close your CC for a quick profit, then reopen it later.
If you own Meme stocks, selling covered calls runs the risk of missing out on large gains. On these stocks I typically only sell them further OTM than I normally would or not at all. If I do sell CC on a Meme stock I try to ensure I have 25-100 other shares that won’t be called away.
-Advanced Beginner- Spreads
Spreads (with 2 legs) are neat because they manipulate how delta and theta act. It caps your gains and losses, but you can profit with less stock movement. Try several spreads on a P/L calculator to see for yourself.
Spreads usually require margin trading.
Spreads allow you to define max losses (assuming you close before expiration day) and use less capital.
Experienced traders will open many spreads at identical/similar strikes to heavily profit off movement. Spreads can make you/lose you a lot of money if you are right.
For example. I could make a $200 premium off a $500 risk trade, max loss would be $300. This is much more effective capital utilization than a naked or cash secured put, however it does not have the same downside protection or “wheel” potential as a sold put. Higher risk, higher reward.
Vertical Debit spreads: I think of these like mini calls/puts. I personally don’t use them unless calls are outrageously expensive or the break even is absurdly high, but there’s nothing wrong with them. A call debit spread will lower your breakeven and overall cost vs just a call. You can do clever things like making a positive theta call spread if you’re creative. I like doing this since I hate losing money to theta.
Vertical Credit spreads:
Very good theta strategy to define downside/upside risks.
A put credit spread is bullish and allows you to bet on upward movement with less capital and defined losses.
A call credit spread is a bearish strategy that allows you to bet on downward movement. These are very cool since they allow you to sell calls without selling naked calls, which can ruin you financially. I see selling these as better than buying puts since it’s so much easier to be profitable; to be redundant, Θ rocks.
I repeat this on purpose: Don't EVER leave short spreads open on expiration day, close them. If you don't close, they better be VERY far from the strike on a non-volatile stock. In after hours a stock can jump/dip below your strike and be exercised without the other leg to protect you. This can lead to massive, life ruining losses. This is not an exaggeration, google this and be scared. It happened to a fair number of people with TSLA. Video explanation: https://www.youtube.com/watch?v=rtVFj9nRRDo&t=315s
Short Straddle:
Trading Mechanics, Taxes, Market Manipulation
Learn about wash sale rules. They suck and are very easy to activate with options. This will eliminate your ability to write off losses. Over trading can easily cause wash sales. https://www.investopedia.com/terms/w/washsalerule.asp
Short attacks:
Learn to recognize these sketchy attacks by hedges/firms. They manipulate the market, it’s been documented countless times. A common one is rapid short selling, which pushes the price down.
Some people say short ladder attacks don't exist. I've seen some very strange stock nosedives off low volume, so I tend to think they do.
If you plan well enough and the market doesn’t give up on the stock you may be able to use it as a great opportunity to buy the dip.
Cramer explains how he intentionally manipulated the market when he ran a hedge fund years ago. Multiple links to the video are below since this video gets pulled often, Cramer / The street never wanted this to go public.
Due to this video I don’t fully trust Cramer. His show can give you stock ideas to buy (or inverse), but you never know where his true loyalties lie.
Plan for taxes if you are up big. You may need to over withhold or contribute to taxes quarterly depending on your situation. https://www.irs.gov/taxtopics/tc306
-Intermediate / Advanced Strategies (work in progress)- You’ll notice many of these strategies inverse one another. Options Strategy Finder This website is great for learning about new strategies, you’ll see many links to it below. https://www.theoptionsguide.com/option-trading-strategies.aspx Short Strangle / Straddle
Both of these strategies profit from little price movement. I recommend using a P/L calculator to determine BE, profit, etc.
A straddle sells (or buys) two options at the same expiry and strike.
A strangle sells (or buys) two options at same expiry with different strikes.
Both these strategies involved selling a Call and a Put for a credit. Straddle uses ATM legs, strangle uses OTM legs.
Limited max profits and unlimited risk. Due to the unlimited risk, I am not a fan. However, many people like these a lot.
These strategies profit from neutral or mostly neutral stock movement. They receive a credit to open and benefit from theta decay. If your stock is range bound, these may be a good choice.
These are both 4 "legged" trades, so you will have 4 trading fees to enter or exit the trade. A lower cost or zero cost broker shines here. However, “bad” free brokers will give you poor fills, which may not be worth the discount.
Condors and butterflies have "wings" which are your purchased puts and calls. The wider the wing the higher the max profit/risk. The condor body can be riskier and skinny with a narrow high profit range or wider for a much greater chance of success with lower payout.
An iron condor is built by combining a put credit spread and a call credit spread with the same expiry.
An iron condor can be thought of as a modified short strangle with limited risk, and therefore a bit less profit. I prefer defined limited risk.
The butterfly is similar except instead of a plateau it has a sharp peak. My personal mental note is that a condor looks more like a strangle with wings, while a butterfly looks like a straddle with wings.
Pay attention to earnings dates when you open these, I have forgotten to check before and it led to bad trades.
The debit version of an Iron Condor. You expect the price to stay inside your defined range. This strategy profits from neutral or mostly neutral stock movement. I’ve never tried this, Iron Condors make more sense to me.
Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Credit to open.
Limited risk / limited reward.
Can be harder to set up. I want to try these, haven’t yet.
Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Debit to open.
LEAP Options are options that are long term with many DTE, often over a year until expiration. LEAP calls are great for long term growth plays (downtrends with LEAP puts) or simply when you really like a company and can't afford 100 shares. LEAPs (or any "longer term" option) enables you to sell a PMCC or PMCP (below)
PMCC / PMCP
PMCC or PMCP are poor man's covered call (or poor man's covered puts). They are diagonal options often used with purchased LEAPs. You sell a shorter DTE call/put with a further OTM strike than your purchased call/put. For PMCC/PMCPs it is often recommended to recoup your extrinsic value as soon as possible, some recommend with your first call CC or put sale, to ensure you are positive if the option is assigned early. These have a lot of moving parts and strategies. If you buy a barely ITM call/put and sell a nearby strike call/put you run the risk of the purchased option getting "blown by" on large stock movement and ending up with a very negative losing trade. Keeping your purchased LEAP deeper ITM should protect you. Check your initial PMCC using an options calculation to make sure you don't screw up.
I'm currently tinkering with these myself. So far I like .7-.9 delta call LEAPS with 30-45 DTE calls on my CC. The goal is to hold the LEAP long term, potentially until expiration, and constantly sell calls/puts on it that expire worthless. Typically the call/put is rolled up and out or down and out if it's going to be assigned, unless you don't want your LEAP anymore.
Some people look at these many sold CC or puts as profits, I look at them as lowering my cost basis until it's zero (or even negative). I have a page in my notebook I write each CC on my NIO LEAP (I Meme stock sometimes). I find it satisfying to slowly see the cost of the original option disappear. When I originally wrote this I had ~2 years left on it and it's 9-10% paid for; that doesn't even count the actual gains the LEAP has.
TT states this is considered an IV play, which I partially agree with. You want to buy these during low IV times since an IV drop will hurt your LEAP value. I look at them more as a way to sell calls/puts on a high IV company with a lot of price movement and potential upside/downside.
Good brokers will allow you to set these up, some will require a desktop to do it. This lets you link one action to another. In programming think of it like an if-then. You’ll tie a buy/sell to another buy/sell
Setting trailing stops on options is very chaotic since their price movement can be drastic due to volatility. I prefer to set my trailing stop to a stock.
What I like to do is set a trailing stop on a stock (or just link it to a stock price drop) and have it sell 1 share I own. Then it immediately executes a market order to sell my call. I’ve had good luck doing this with incredibly volatile plays were stop losses aren’t effective. I’ll often have an order saved and ready saved for when a strong run up starts. When my price alerts start blowing up my phone, I’ll immediately hit execute to turn it on.
Disclaimer: I’m not a financial adviser, I'm actually an engineer. I’m not telling you to invest in a specific stock/option or even use a specific strategy. I’ve outlined and more extensively elaborated on what I personally like. You should test several strategies and find what works best for you. I'm just a guy who trades (mainly options) part-time for financial gain and fun. I don't claim to be some investing savant.
Playboy going public: Porn, Gambling, and Cannabis
NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY. https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1. https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%) NEW INFO 2 Here is the full webinar. https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866 NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx Playboy going public: Porn, Gambling, and Cannabis !!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should. In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase. Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below: https://www.playboy.com/ https://www.playboytv.com/ https://www.playboyplus.com/ https://www.iplayboy.com/ Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success. “Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.” https://www.scientificgames.com/ https://www.microgaming.co.uk/ “This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.” https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/ As per their SEC filing: “Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.” https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1 They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon. https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again: https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea “Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.” “According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently: https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress. Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait. https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/ Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video: https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05 Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing: “For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.” “In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.” “In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.” “In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.” They are profitable across all three of their current business segments. “Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.” https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders). https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world. "Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.” Also in the SEC filing, the Time Frame: “As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn. The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :( He should be fine with the 16 million PLBY shares he's going to have though :) Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw. I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets. https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003 Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this: “Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy. “Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.” https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative. https://www.secform4.com/insider-trading/1832415.htm https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html Y’all like that China money? “Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.” Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.” https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose. I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future. https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing. https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing “Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.” “Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.” Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong. Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will. Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way. Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains. TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here: WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf Or here: https://www.mcacquisition.com/investor-relations/default.aspx Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.” STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon. Position: 5000 shares. I will buy short, medium, and long-dated calls once available.
Hey guys, it’s Cooolin !! How’s everyones Tuesday comin along? Let me knoww, doownn belooww!!! Today is the LAST TUESDAY OF JANUARY! WOW! Can you believe it guys? Wild! Here’s the new cards for today, Thanks EA!!! :)
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• SB Season Reset - Wednesday at 5pm EST • Rivals Rewards - Wednesday at 5pm EST • HUT Champ Rewards - Wednesday at 6am EST • SB Rewards !! - Thursday at 5pm EST • NEW EVENT!!! — Friday at 5pm EST ... any guesses on what it will be?! —————
Summary of the day
Quick Read Best Forward of the Day - PT - is PIIUUSS SUTTTTTERRRR OVR 86 with the syn SPEEEDSTERRR AND THIIEFFFF Best Defence of the Day - PT - is BRENNTT BUURNSS OVR 91 with the syn HOOWWITZERRR AND GLAADIATORR • NEW SEASON OF RIVALS! ———— —— ———
Interested in Stocks?
EA’s Stock Price, after hours - Jan 26 $ 146.29 (usd) —- Currency Converter we looked at the stock at $137.54 usd —— That is a difference of ( $8.75 / 6.36% ) — Disclaimer - I am not a financial advisor. It is your money, please do your own due diligence. I am not responsible for your money. This is *not** advice. I added this section for an added educational purposes only. Thanks* —— —— —— —-
NEED A SOUNDTRACK TO LISTEN TO?
I made this for everyone. I’ll update it whenever I feel like it, but its been often!
HALFWAY TO 1.4K SONGS!!! How are you not listening to this playlist already!? Comment songs to add, and please give feedback! It’s much appreciated!! I currently have “Driver’s License” by “Jxdn” stuck in my head.... which you can play, recently added to the playlist! Sidenote - How do you guys like the playlist!? I have a friend who makes music...and I really want to surprise him with some new people listening to his music... if you wanna help me, please click Here!! it would mean a lot to me!! ———-
Sites To Bookmark!
If you click here you will be redirected to bilasport. Bilasport is the best Online Streaming site for your entertainment needs for all sports! (Not affiliated) A great streaming source recommended by NHLStreams is SurgeSport. Click on Hockey and you’ll be good to go! Want to make your dream team, and show others what you’ve been working on, and much more? I will redirect you HERE!. Here’s a helpful pack guide for you! Click! Want to know how the market is holding up? With a simple TAP! you will be on the newly fresh made website for the HUT market, made by one of the guys on the sub! .... what do the stats on a card mean? Is my card I want / pulled good? Click here to find out!! When is my favourite team playing? When do they play!? Here you can click on this link, and tap on your favourite team. From there, tap “Schedule” . You can add this to your homescreen on iPhone by clicking the square with the upwards arrow, scrolling down, and tapping “Add to Home Screen” ——- —— —— —— —— —— —— —— —- —— —-
Fighting a Gambling Addiction?
Don’t feel scared to click here. Winning is SO much louder than losing. Know that you are NEVER alone. We are all here for eachother, and it is never too late to get help. I am here for you. This is a VERY important thread, especially if you are new to HUT. Here! ———
Story Time!!
A frog decided to reach the top of a tree. All frogs shouted IT’S IMPOSSIBLE! ITS IMPOSSIBLE .... Still the frog reached the top... How? HE WAS DEAF!!! and he thought,,, Everyone was encouraging him to reach the top.... BE DEAF TO NEGATIVE THOUGHTS.... IF YOUR AIM IS TO REACH YOUR GOAL! ——- 26 / 365 —— —— —— —- —- ——- —- —— —— Thanks for reading. I’m always welcome to feedback, please let me know what I can improve on. If there’s anything missing, please let me know! Take care, happy gaming! TODAY IS NATIONAL GREEN JUICE DAY!!who is gonna drink green juice today? • Coolin Killin It (Life is like a puzzle, you just have to find the right piece.)
Hey guys, it’s Coooolin! It’s Throwback Thursday, and 2 more days til the weekend!! How was everyone’s day!? Gooodd ? Baadd? Let me know, dooown beloow !! Here’s the new cards today, thanks as always EA!
Silver Master Icons
MARTIN ST. LOUIS - 91 OVR - TBL / RW - BAR2 , WH2 Billy Smith - 91 OVR - NYI / G - 5’10” / 185 lbs - SWA2 , DIS2 *Brendan Shanahan - 91 OVR - DET / LW - H and S2 , SH2
Sets
All these guys to upgrade to their 91 OVR cost their specific 86 OVR card , plus 9 Icon Collectables. 9 ICONS TO UPGRADE - short said . —-
Primetimes
NHL
(Flooded with a team that beat the sens... lets not talk about that game..) Will Update wanting to pump this out with Silver Master Icons Elias Petterson - 89 OVR - VAN / C - GLA1 , PP1 Matt Duchene - 87 OVR - NAS / C - LTL1 , MAG1 Thatcher Demko - 86 OVR - VAN / G - 6’4” / 192 lbs - SPA1 , BAL1 JIMMY Howard - 85 OVR - DET / G - 6’1” / 218 lbs - SWA1 , DIS1 Nick Cousins - 82 OVR - NAS / C - SPE1 , WH1 Jordie Benn - 81 OVR - VAN / LD - SH1 , PP1 Jay Beagle - 81 OVR - VAN / C - LTL1 , GLA1 Kevin Lankinen - 80 OVR - CHI / G - 6’2” / 185 lbs - BAR1 , SWA1 Tyler Motte - 80 OVR - VAN / C - SPA1 , WM1 Jarred Tindroi - 77 OVR - NAS / LD - DIS1 , WH1
Quantity - 1,736 Double PT PACK - 37.5k C / 750 P 13 items, at least 5 Players with 2 guaranteed Primetime Players. — From previous day — 23H / 40M • Jumbo Premium Players Pack - 45k C / 900 P 20 items , all Gold Players, at least 5 80+ OVR Players • Mega Pack - 37.5k C / 750 P 30 items, at least 15 Gold Players, and 4 80+ OVR Players • Jumbo Premium Pack - 15k C / 300 P 20 items, at least 9 Players with at least 4 Gold Players
P.S.
• Squad Battles Rewards • New Season of HUT RUSH — 3M POINTS FOR FREE ICON COLLECT
Quick Read Best Forward of the Day - PT - is ELLLIIAAASS PETEERSSONN OVR 89 with the syn GLAAADDIIATOORR and PASSSINN PLAYYMAKERRR Best Defence of the Day - PT - is JOORRDIIEE BEENNNNN OVR *81 with the syn SHUUTT DOWNN and PASSSINN PLAYYMAKERRR • Squad Battles Rewards!! • New Season of HUT RUSH! ———— —— ———
Important Notice
Today is Bell Let’s Talk Day. Today is a day where Mental Health is in full action and everyone talks about it. You can help Bell Lets Talk Day gain money for Mental Health by; tweeeting #BellLetsTalk , Snapping friends with the Bell Lets Talk Day filter, sharing / liking / commenting their post on Facebook...and many other ways, as well as the obvious - simply donating. Mental Health is HUGE especially with everything going on in the world. Please know you are loved, cared for, and that your someones reason to smile, and wake up. You are a blessing to this world, put here for a reason. You are so strong, capable of anything you put your mind to. I know I am just some stranger on the Internet that does these “Daily Posts” but I am here for anyone in need of just talking about their problems, venting away, or just someone to talk to. Bell Let’s Talk Day is one of my favourite / least favourite days because I personally love talking about Mental Health.... but I personally believe that it should be a week, or a month.. or just seriously for more people to talk about it on a daily basis. Let’s end this stigma around Mental Health. You can make a huge difference to someone’s life. Simply just be nice to one another, smile, and just say “I appreciate you” or some nice positive thing like that. You recieve what you give away... karma goes a long, long ways. I hope your 2021 and years to come are full of love, happiness, kindness, laughs, blessings, and success. You deserve what you give to people. So if you give hate —- I’m sorry, but you’ll recieve that.. Love you all, I’m very appreciated of everyone who likes these posts, and strives me to keep posting. Its so much fun!! My PM / Chat is open to anyone !! Don’t be afraid . We’re all in this together!!! ——
Interested in Stocks?
EA’s Stock Price, after hours - Jan 28 $ 143.01 (usd) —- Currency Converter we looked at the stock at $137.54 usd —— That is a difference of ( $5.47 / 3.98% ) — Disclaimer - I am not a financial advisor. It is your money, please do your own due diligence. I am not responsible for your money. This is *not** advice. I added this section for an added educational purposes only. YOUR CAPITAL IS AT RISK. Happy Investing.* —— —— —— —-
NEED A SOUNDTRACK TO LISTEN TO?
I made this for everyone. I’ll update it whenever I feel like it, but its been often!
TONS OF PEOPLE SEEM TO LOVE THE PLAYLIST!! How are you not listening to it already!? Comment songs to add, and please give feedback! It’s much appreciated!! I currently have “Skin” by “Sabrina Carpenter” stuck in my head.... which you can play, recently added to the playlist! Sidenote - How do you guys like the playlist!? I have a friend who makes music...and I really want to surprise him with some new people listening to his music... if you wanna help me, please click Here!! it would mean a lot to me!! ———-
Sites To Bookmark!
If you click here you will be redirected to bilasport. Bilasport is the best Online Streaming site for your entertainment needs for all sports! (Not affiliated) A great streaming source recommended by NHLStreams is SurgeSport. Click on Hockey and you’ll be good to go! Want to make your dream team, and show others what you’ve been working on, and much more? I will redirect you HERE!. Here’s a helpful pack guide for you! Click! Want to know how the market is holding up? With a simple TAP! you will be on the newly fresh made website for the HUT market, made by one of the guys on the sub! .... what do the stats on a card mean? Is my card I want / pulled good? Click here to find out!! When is my favourite team playing? When do they play!? Here you can click on this link, and tap on your favourite team. From there, tap “Schedule” . You can add this to your homescreen on iPhone by clicking the square with the upwards arrow, scrolling down, and tapping “Add to Home Screen” ——- —— —— —— —— —— —— —— —- —— —-
Fighting a Gambling Addiction?
Don’t feel scared to click here. Winning is SO much louder than losing. Know that you are NEVER alone. We are all here for eachother, and it is never too late to get help. I am here for you. This is a VERY important thread, especially if you are new to HUT. Here!
Story Time!!!
“Happiness” - By Anonymous Person Then I stopped to think, if helping a little kitten could make me smile, maybe doing something for people could make me happy. So the next day I baked some biscuits and took them to a neighbour who was sick in bed. Every day I try and do something nice for someone. It made me so happy to see them happy. Today, I don’t know of anybody who sleeps and eats better than I do. I’ve found happiness by giving it to others. When she heard that, the rich lady cried. She had everything money could buy, but she had lost the things money cannot buy. The beauty of life does not depend on how happy you are; but on how happy others can be because of you. Happiness is not a destination, its a journey. Happiness is not tomorrow, it is now. Happiness is not dependancy, it is a decision. Happiness is what you are, not what you have! P.S. - Hope you have a happy fun filled day ——- 28 / 365 —— —— —— —- —- ——- —- —— —— Thanks for reading. I’m always welcome to feedback, please let me know what I can improve on. If there’s anything missing, please let me know! Take care, happy gaming! TODAY IS BELL LETS TALK DAY!! • Coolin Killin It (Life is like a puzzle, you just have to find the right piece.)
Once again, the Calvary comes to the rescue. Americans can now heave a sigh of relief after months of having to watch their fate hang in the balance as both Democrats and Republicans sparred over stimulus. After foot-dragging and name-calling for several months, Congress decided to approve a $600 stimulus package. However, the incoming Biden administration has promised an additional $1,400 making the total of $2000 in stimulus to be received by Americans. As expected, some of that money would find its way into the stock market. The explosion of retail trading made possible by apps such as Robinhood and Etoro has meant that more people can trade in stocks for zero or little commission. Flush with cash from the government, people are trying to the stock market to increase their money. Based on the prevailing macro-economic conditions, financial valuation, and social trends, we have compiled a list of stocks you should be spending your $2000 stimmy on. DraftKings As more states become amiable towards online gambling, one of the stocks which would benefit from expected legislation would be DraftKings. The expanding legalization of digital sports betting is an emerging trend. The November election results showed voters in several states largely approved ballot measures that legalized sports betting and other gaming expansion measures. On the revenue side, DraftKings saw a 98% year-over-year surge to $132.8 million in the latest quarter, reported on Nov. 13. In the quarter, the company raised its full-year 2020 revenue range to $540 million-$560 million, which equates to 25%-30% annual revenue growth. DraftKings also introduced 2021 revenue guidance of $750 million to $850 million, which equates to 45% year-over-year growth using the midpoints. The resumption of major sports such as the NBA, MLB, and the NHL in the third quarter, as well as the start of the NFL season, has generated tremendous customer engagement and revenue which implies that this stock would definitely see some significant upside. Square 2020 was a very good year for Square. The company’s share price soared above 250% last year and was one of the pandemic winners in the market. Given the company’s fundamentals, Square's stock price will repeat the type of growth it saw in 2020. The services that Square provides -- particularly its Cash App, which allows people to send and receive money without physical contact -- have become more necessary during these times of social distancing and working from home. Revenue for the Cash App was up a whopping 574% year over year in the third quarter. The company is also invested in bitcoin having out in seed capital in acquiring bitcoin. With bitcoin estimated to cross the $40,000 mark and possibly running as far as $146,000, this would shore up the company’s reserves. GM One reason why investors have been wary of the EV sector is the mounting debt and huge cash burn. This has made investors question the profitability of stocks in the electric vehicle space. With more EV stocks coming through the market through SPACS, investors are already mulling the idea that this may be a bubble. However, one company that many believe to have potential in the EV space is GM. Apart from having the infrastructure necessary to build cars, the company is can leverage its brand to ensure loyalty from customers. In addition, while other EV stocks such as Tesla and NIO may be fully stretched, share prices of General Motors are cheap, plus the company is been raking in profits. In November, GM announced it plans to invest $27 billion in EV and autonomous vehicles through 2025. GM also plans to release 30 EV models globally by 2025. For comparison, Tesla currently has exactly four EV models. Earlier this week, the company signed a deal with Microsoft for its autonomous vehicles. GM continues to execute well on its Core and Future businesses and remains one of the best-positioned companies in our coverage over the long run. The stock is a good buy for the long haul. AMD As the digitalization of the world continues at an astronomic pace, microchips would continue to play a more prominent role. Already, there is a shortage of chips worldwide which means demand and prices would surge. One company poised to benefit from this growing demand is AMD. The company has managed to chip away at Intel's CPU dominance thanks to its superior product line, which is based on a smaller manufacturing node, allowing it to deliver better computing performance and reduce power consumption. The use of chips would continue to grow as more people are drawn to cryptocurrency mining, online gaming, and data center storage. AMD was one of the biggest winners in2020, and the trend is expected to continue well into this year. It is also one stock that may not be affected by the rotation into value as microchips would continue to be in demand. TSM Taiwan Semiconductor is a dedicated foundry that manufactures semiconductors for other companies. It aims to lead in both semiconductor technology and manufacturing, providing an open collaboration platform to build enduring trust with its customers. The core strategy of Taiwan Semiconductor is its flexible business model. TSM does not need to design its own chips and prove its performance against the competitors; it only has to provide the technology and base for producers looking to make the best and fastest chips suited to their products' needs. By maintaining high-quality manufacturing processes and offering a collaborative platform to its customers, Taiwan Semiconductor ensures that it caters to producers across the spectrum even as technology rapidly evolves. The company has experienced strong growth: From 2015 to 2019, net revenue increased by a solid 26.9%, while net income increased 12.7%. However, as smart technology has become ever more central to lives the company's growth has begun to heat up. In Q3 2020, the company boosted its net revenue by 21.6% year over year, while net income increased by 35.9%. ETSY Etsy provides an online e-commerce platform where creators of arts and crafts, vintage items, and other unique goods go to sell their products. Etsy has something that many high-growth companies don't -- a profitable business model. It boasts a trailing-12-month operating margin of 16%, making this unique online marketplace a buy today even at its premium valuation. It has outmaneuvered eBay (EBAY), avoided the Amazon (AMZN) crush, and dodged competition from Overstock.com (OSTK) and Wayfair (W). When it reported third-quarter results on Oct. 28, Etsy reported a 128% leap in revenue to $451 million, well above Wall Street estimates of $412.7 million. Adjusted earnings came in at 70 cents, vs. estimates of 57 cents. In addition, gross merchandise sales jumped 119% to $2.6 billion. Sunpower Interest in renewable energy sources has soared immensely and continues to rise with each passing day. Two key forces are behind this surge: Increased awareness and urgency to address climate change, and falling costs of generation using renewables. Among renewable sources, solar energy looks most promising, due to its more predictable generation pattern. Solar's share in electricity generation is expected to rise from roughly 3% currently to more than 20% by 2050. SunPower (NASDAQ: SPWR) is one stock poised to benefit from these trends. With a huge government push, California leads the way in solar adoption. Still, only 9% of homes in California have solar installations, representing a huge untapped market. In the new homes segment, SunPower has headway, having already worked with 18 of the top 20 builders in California. The company captures more than half of California's new homes market. Its low-cost model positions it well to compete on pricing. The company can leverage its vast customer base to sell its storage products. Moreover, its leading position in the commercial and California's new homes market provide SunPower an edge over others in these segments. PLUG Plug power provides hydrogen fuel cell turnkey solutions to electric mobility and stationary power markets. The company continues innovating end-to-end hydrogen fuel solutions by harnessing its unique capabilities and is the largest buyer of liquid hydrogen in North America. Though the company has not posted any profit, many hedge funds are bullish on the stock, with analysts having high recommendations. The company’s $1.5bn deal with South Korean conglomerate SK Group into American hydrogen company has certainly drawn a lot of attention, with many investors gauging the company’s profitability. Plug Power’s core business is providing fuel cell-powered forklifts for commercial customers. However, it has expanded to hydrogen production following its acquisition of two hydrogen companies. These acquisitions expand the plug’s addressable market which has already exceeded $30 billion. The resulting vertical integration of the acquisitions makes Plug Power an even stronger company as can now provide the hydrogen that powers its vehicles. This definitely allows Plug to leverage on its already existing customer base which includes some of the best companies in the country. Plug Power raised its 2024 guidance to $1.2 billion in revenue and $200 million in operating income. Shares of PLUG have risen by 111% in the last month. Tesla Returning to the green-energy theme, Tesla is one stock that has significant upside. The company is positioned to benefit from the clean energy drive of the Biden administration. Apart from that, Tesla is the leader in its sector and continues to increase its delivery numbers. Tesla is now the most valuable auto company in the world. It has recently surpassed Facebook (FB) by market capitalization. The stock has recently received upgrades from analysts and if the EV market continues to evolve, Tesla would continue to be in the pole position, which gives it significant market share and of course revenue. GrowGeneration Corp. For those looking at balance sheets and income statements, GrowGeneration Corp is one highly profitable marijuana stock to watch in 2021. The company has the largest chain of specialty hydroponic and organic garden centers in the U.S. with 36 storefront locations. In essence, the company supplies products necessary for growing cannabis and works closely with major marijuana companies in the U.S. market. Shares of Grow Generation returned a whopping 880.98% in 2020, posting the fastest-growing quarterly results in the industry. It is expected that the company would continue its momentum this year. The shares of the company have so far risen by 20% this year. Additionally, the company continued strategic acquisition and expansion plans in the quarter, giving GrowGen more growth potential for 2021. It was easily one of the best performing cannabis stocks for 2020. In essence, GRWG stock showed greater market stability than other pot stocks in the U.S. in 2020. Thanks for reading! Checkout Afroxyz's page for more.
$CATV - New CEO, Patents, Acquisitions, Multiple Revenue-Generating Businesses, Fully Integrated CBD Chain 4Cable TV International, Inc. (OTC: CATV) is determined to become a fully integrated Global CBD/Hemp business from seed to sale. Farming is where it all starts, and distribution is where it all goes. Today 4Cable TV, International, Inc. moves one of its chess pieces by announcing it is acquiring CIGN, LLC. As a result of the acquisition, revenues for 2021 are expected to be in the millions of dollars. $CATV will be OTC PINK Soon https://www.otcmarkets.com/stock/CATV/news/story?e&id=1797202 https://drive.google.com/file/d/1TL6i6MHPtnMQCKcAZ9BgYTMxQNI5LWRF/view Company Website: http://www.4cabletvint.com/#home Company Email [email protected] NEW CEO Since Dec 18th 2020 Michael Feldenkrais https://youtu.be/ArFs-b0ww_Y https://www.linkedin.com/in/michaelfeldenkraislawyer His largest accomplishment came when he organized several mergers and acquisitions with a Canadian publicly traded company Amaya Gaming that resulted in the increase of its market cap from 50 million dollars to 4.9 billion dollars in less than 2 years. Amaya Gaming In Deal To Buy PokerStars For $4.9 Billion One of the most high-stakes, controversial and intriguing business stories in the history of the modern gambling industry is heading toward its conclusion. PokerStars, the world’s biggest online poker company, has agreed to sell itself for $4.9 billion to Amaya Gaming, a small publicly-traded Canadian supplier of gambling equipment. https://www.forbes.com/sites/nathanvardi/2014/06/12/amaya-gaming-in-deal-to-buy-pokerstars-for-4-9-billion/?sh=3286a4104469 Experience: Over 20 Years of Professional Experience: Michael, is a well recognized attorney that has appeared on all major Spanish and English television networks. Michael manages a successful media, lead generation,gaming and marketing portfolio. CANNABIS In this video below Michael Feldenkrais is talking about how excited he is to start growing the plants and the business. https://thefloridachannel.org/videos/capitol-update-extended-hemp-applications-open/ In the Cannabis space, Mr. Feldenkrais has been very active for the last 6 years from intellectual property, cultivation, manufacturing, distribution, and retail. (Seed to Sale). Starting his Cannabis career, he focused on acquiring intellectual property in Israel to deploying such in the United States, Central and South America, and the Caribbean. In recent years he built a franchise company to open 22 Medical Clinics recommending the use of Cannabis andsold a total of 50 franchised locations in less than one year. He then concentrated his efforts in cultivating Cannabis in Florida out of a state-of-the-art Cravo greenhouse in Homestead for commercial and research purposes under the auspices of the University of Florida. Entrepreneur: Early in his career, he built two of the largest Prepaid Cellular Phone Card distribution companies in Colombia and Venezuela, wherein he deployed a distribution model using informal workers and converting them into main-stream employees giving jobs to over 14,500 people. Media and Corporate Related Experience: In 2008 he developed a success based marketing system. He has proven expertise in the operations, management and procedure implementation of media campaigns, lead generation software, and lead analytics. He expanded the companies business into the gaming category closing transactions in the hundreds of millions of dollars. The company has relationships with television production companies, casino companies, motion pictures companies and more. Using Success Based Marketing, he guided the company and all its aspects from creating the proprietary lead software, harnessing lead analytic's for re-marketing, to purchasing media for lead creation, and to the creative production of the media campaigns that would generate the most response for the money spent. Lawyer Experience: Respected and trusted television spokesperson. All the major television stations have contacted Michael to speak on legal issues. He has appeared regularly in television and radio, both nationally and internationally as both a consultant and a host. Has produced several television shows and has appeared regularly on TV stations like Univision, NBC, and Telemundo. https://www.floridabar.org/directories/find-mbprofile/?num=991708 Specialties: Business Development and Management / Media Production and Distribution /Mergers and Acquisitions/ Corporate, International, and Immigration Law Since he has been CEO of $CATV
Has acquired 3 new revenue producing companies in 3 weeks. Health Care and Wellness Clinics of America, LLC ("HCWCOA"), and Corporation Clinic, LLC ("Corporation Clinic") Chai MD, Hip n Chai and Get Medicated.
LOI for CIGN a 4th revenue producing company (He is already CEO of CIGN) They're finalizing the acquisition of CIGN Farms in FL. They grow and distribute hemp and hemp seeds for CBD products, etc.
Jan 8th PR saying Filings Imminent and are excited to announce thatit is estimating the filing of its financial statement and disclosuresin the coming weeks..
Month 15 - Affiliate/Info Site (Case Study Entry 4) "I f*cking hate Google" to "I f*cking love Google"
Waaaassuupp my just start beauties? Hope everyone is good. I am currently sitting in awe watching the stock price of GameStop & have a little bit of my own money in it. It's literally like gambling. I used to love gambling so I'm having a whirlwind of a time rn haha! (dw it's money i can lose) Anyway!!! On with the case study. As always here are last months ones: Month 12 Month 13 Month 14 Anyways here are the stats:
Mth
Articles (total)
Pageviews
No of Words
Affiliate Income (£)
Ezoic Income ($)
Avg EPMV ($)
Total (£)
Oct 2020
45
8475
99,603
316.68
0
0
307.29
Nov 2020
54
40,724
124,284
3865
145.80
9.99
4018.17
Dec 2020
62
20,968
145,215
799.35
112.93
18.54
911.11
Jan 2021
70
21, 743
152,633
746.34
106.79
16.66
824.22
For those of you who dont wanna read, I just started a YouTube where I'll be doing these on camera plus sharing my keyword research methods + anything you want to know.
The Google Update Did Rip My Anus (I Thought I'd Escaped)
So like last month we've seen growth!! And that may seem just a little ecstatic, but it's because I've had to eat my own words after saying "The Google Update Didn't Rip My Anus (Hooray!)" in the last update. This time around, Google did infact rip my anus. But it recovered in about 2 weeks to even better positions... I know these are all horrible innuendos and I'm not sorry. Every part of me wanted to scramble to 'fix' it as best I could those 2 weeks, but I left it alone, stuck to the plan & thanked the affiliate marketing gods it was saved from the burning pits of below top 10 rankings.
My Niche is Profitable But Not Incredibly Profitable
I've learned that the niche I'm currently in is actually pretty hard to earn from. The avg RPM on YouTube is $6/1000 & the affiliate sales aren't as frequent or high in value as say the finance niche or others. It seems I've put an incredible amount of work into this, but if I'd have chosen a different niche that work would have = more value by now (in my opinion). So I've basically decided to pretty much outsource all of the content and start a affiliate blogging or finance niche page. Stuff about how you can make money from blogging, stock trading etc. Maybe I'll do this as a YouTube as well, but I'm unsure which I'd rather as of yet. I quite like just having a site and not having to really show my face. I could outsource the content and put it under my name & no one would know, whereas with YouTube, it always has to be me.
What Changed This Month?
Ezoic Money Machine Didn't Brrr: I've heard this is pretty normal for most blogs around Jan, but yeah Ezoic dropped heavily for me. Alongside the Google update, it really fucked my chances of getting to my goal of 1000 beautiful Queenie pounds (GBP). Oh well, next month I think I'm definitely gonna see it get to 1k or at least high 900. I'm getting about 700-850 visits a day now which is wicked. Google update, then #1: Google was a little cunt & threw all his toys out the pram & then tidied them all back up in different positions. I am grateful for this because, although I didn't see it at the time, I've come back stronger than ever before. I've taken lots of #1 slots for affiliate terms so alllllll good. It's been interesting to see the shift in amount of money made in each affiliate completely turn on its head. The one I made 90% of my income from most months is now projected to be among the lowest. Christmas Period Traffic Drop: So finally the Christmas period traffic has fully gone & I've seen a hit in affiliate earnings on the one I pretty much earned 90% of my income from last month. It has gone back to its regular 1-5 sales/day, but the commissions I'm getting for these sales are much lower. I am ranking number 1 for quite a few positions containing links to this affiliate, but I guess I'm either not converting for some reason - or the buyer intent isn't really there. It's a listicle and showcases the best 50 x products - maybe there's too much choice for the buyer? I'm not sure how I'd continue to hold top slot if I cut it down though. I would really appreciate some thoughts here. I'm trying to rank for a better buyer intent keyword rn with 1k search vol. There's not a lot of competition so I think I can easily take the 3rd slot. Work Focus Shift: This month has looked a little different for me work wise. I've now said to myself that I have enough to start outsourcing most of the content on the site, & to step away from it a little bit to start building out other things and diversifying. If there's one thing I know now - it's that Google's scythe is remorseless. And it can make you wanna be a Chad and punch multiple holes in your dry wall at the flick of a switch. This game is a rollercoaster both rankings and emotion wise lmao. To combat this I've been focussing a lot on YouTube, & other social media like instagram. I've put out 14 videos this month. And fuck me does video editing suck so much more than writing?! On Instagram, I've been posting up to 9 times a day, using reels a lot and also posting around 2-3 times on TikTok. I've grown a lot on IG doing this. I went from 100 - 300 followers this month & only really started 2 weeks ago. I also had a video go viral on TikTok which was good. Another thing I've done is set up an Etsy shop for one of my IG accounts. I'm happy to share this niche with you bc it's more of an experiment than anything. It's dogs; Labradors to be specific & I'm selling custom shirts to the Instagram followers. I have around 1.15k on there so far & have been growing fairly rapidly. People love dogs more than people & it's quite crazy the amount of engagement it gets. I can see it being pretty profitable in the future. New Investment Plans: The money I make from the site will all go back into content & feeding me. I have plans to get my writer on YouTube with me at the early stages of this channel. I feel like if I involve him at a later date, people will feel cheated. But, if it's 2 people from the start, it will have always been that way. Maybe that's just me thinking too much, but I sure as hell stopped watching =3 when Ray William Johnson was no longer the main dude. It was shit before, but fuck me did it get shit after he left. I've also been trading on a Forex demo account for 2 years now & have gotten pretty good at it. I feel like this is another way to expand my income from earning online. I'm going to get into crypto & forex with some money I won in a competition. I have around $300 to play with, so I'm hoping to get it to $1k investing in DOGE or XRP, & then move that 1k into the more stable currency markets. Anyway me old fruit... Hope you enjoyed reading; thanks for reading; and see you in the next episode-sode-sode-sode *dr dre plays* Bye!
Playboy is going public, and CEO says potential ‘is endless’
Playboy is returning to the stock market Thursday after 10 years as a privately held company, but the iconic brand looks far different than it did when it left in 2011. Founder Hugh Hefner died in 2017, the company stopped printing its famous men’s magazine last year and current CEO Ben Kohn has repositioned the firm as a consumer-products company rather than a publishing business. “We’re not trying to be a magazine company. That doesn’t make sense to me,” Kohn, who will be one of the firm’s largest shareholders, told Seeking Alpha in an exclusive interview. “What makes sense to me is being the lifestyle platform that this business originally was.” Playboy recently agreed to merge with special purpose acquisition company Mountain Crest Acquisition Corp. (MCAC) in a SPAC deal that values the company at about $381 million. The stock will begin trading Thursday on the Nasdaq under the ticker “PLBY.” MCAC raised some $50M through an initial public offering in June, and its shares rose more than 30% since the IPO to close Wednesday at $13.34 (see chart below). As for Playboy, the firm still offers articles, adult pictorials and videos via Playboy.com, but Kohn said consumers also buy $3 billion a year of Playboy-branded products that the firm sells on its own or through licensees. He said that even in Playboy’s heyday as a men’s magazine, the company owned or licensed consumer businesses that ran the gamut from casinos to cufflinks that featured its iconic rabbit logo. Kohn, who helped that Playboy private in 2011, said that when he first met the company’s legendary founder, “Hef said to me: ‘I might not be the best editor or the best publisher, but I am goddamn the best marketer.’ I think that’s what we’ve brought back to the company, which is really [to be] an aspirational lifestyle business.” Despite the print magazine’s demise, 68-year-old Playboy remains one of the world’s best-known brands, with 97% of people around the globe recognizing the rabbit logo. Some 90% of customers are under 40, and women make up more than 40% of e-commerce sales. Playboy-branded products sold online range from underwear to calendars to sex toys. Offline, a Chinese company operates more than 2,500 brick-and-mortar Playboy clothing stores in the Asian nation, while a partnership with Caesars Entertainment (NASDAQ:CZR) runs the Playboy Club London casino. The revamped Playboy operates in four verticals: Sexual Wellness. This includes products like Playboy condoms and sex aids. The company also recently signed a $25M deal to buy Lovers, a chain of 41 U.S. brick-and-mortar “sexual-wellness” shops. Style and Apparel. The Playboy name is one of China’s top men’s fashion brands, sold through brick-and-mortar stores and more than 1,000 e-commerce sites. Gaming/Lifestyle. Beyond its London casino, Playboy has partnerships with online-gambling software companies Microgaming and Scientific Games Corp. (NASDAQ:SGMS). The company is also working on online sports gambling, while in the lifestyles arena, Playboy sells furniture via Wayfair (NYSE:W). Beauty and Grooming. Kohn said Playboy “has been an arbiter of beauty for 68 years,” and currently sells or is developing perfumes, skincare products and cosmetics. The CEO said that simply by tapping into the growing direct-to-consumer trend, the company can get a bigger share of the existing $3B revenue pie for Playboy-branded products while growing sales organically. “We can drive the lifetime value of our consumers up because we can offer them multiple different products, whereas a licensee can only offer them one product,” he said. Playboy recently released earnings for 2020’s third quarter and first nine months that showed big year-over-year gains. For instance, the company reported that net revenues rose 86% year on year in the third quarter to $35M, allowing the Playboy to turn a $1.3M profit vs. a $3.4M loss during the same 2019 period. And for 2021, the company is guiding to more than $160M in revenues and $40M of EBITDA. Kohn said that when you add in more than $100M in working capital from the SPAC transaction and $180M of prior years’ carried-forward losses that will cut taxes, he sees big opportunities for growth ahead. “The runway that’s in front of us is really endless,” he said. https://seekingalpha.com/news/3661149-playboy-stock-is-going-public-and-ceo-ben-kohn-says-potential-is-endless
SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond
Hey guys! There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc.. Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not. So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are. P.S:startups, andseoloved the guide, so I thought you guys might like it too.
A bit of backstory:
If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process. So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:
Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)
Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)
Create amazing, long-form content that ranks every time
How we get a TON of links to our website with ZERO link-building efforts
How to improve your content’s rankings with Surfer SEO
Step #1 - Technical Optimization and On-Page SEO
Step #1 to any SEO initiative is getting your technical SEO right. Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research." If you DON'T have a tech team and want a super easy tl;dr, do this:
Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.
Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.
If you’re a bit more tech-savvy, though, read on!
Technical SEO Basics
Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool. Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more). Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them. Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other. Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ] Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages. If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.
Advanced Technical SEO
Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed. Here’s how to do that: Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings. After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off. So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.
Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
Gzip compressionnot enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.
JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.
Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course). Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can useGoogle Page Speed Insights*.* In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:
LCP - Largest Contentful Paint -> under 2.5s
FID - First Input Delay -> under 100ms
CLS - Cumulative Layout Shift -> under 0.1
Step #2 - Keyword Research
Once your website is 100% optimized, it’s time to define your SEO strategy. The best way to get started with this is by doing keyword research. First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations. You can use the sheet to:
Prioritize content
Keep track of the publishing process
Get a top-down view of your web pages
And here’s what it covers:
Target search phrase. This is the keyword you’re targeting.
Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…
Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
Priority 2 - Mid-priority keywords.
Priority 1 - These are low priority.
Status. What’s the status of the article? We usually divide them by…
1 - Not written
2 - Writer has picked up the topic for the week
3 - The article is being written
4 - The article is in editing phase
5 - The article is published on the blog
Topic cluster. The category that the blog post belongs to.
Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.
How to do Keyword Research (Step-by-Step Guide)
There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown). Our favorite method, however, is as follows… Start off by listing out your top 5 SEO competitors. The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche. Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors. Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO. Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on. Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet. Once you go through the top SEO competitors, your keyword research should be around 80%+ done. Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input. Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done. At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.
Step #3 - Create SEO Landing Pages
Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:
Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords. You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO. Both tools will give you exact instructions on how to optimize your page for the keyword. If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it. Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer. Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?” Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links. With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.” What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.
Step #4 - Create SEO Blog Content
Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks. As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
Lead generation techniques
SaaS marketing
SEO content
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them. On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
Create a comprehensive content outline
Get the writing part right
Here’s how each of these work...
How to Create a Content Outline for SEO
A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Which headers and subheaders you should use
What’s the optimal word count
What information, exactly, should each section of the article cover
If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how. At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article. So, how do you create an outline? Here’s a simplified step-by-step process…
Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
For each header, explain what, exactly, should the writer mention (in simple words).
Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?
How to Write Well
There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article. Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.
Step #5 - Start Link-Building Operations
Links are essential if you want your content or web pages to rank. If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t. In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks. To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
Well-written
Long-form
Easy to navigate
Well-formatted (to enhance UX)
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!). Meaning, to compete, you’ll really need to double-down on your link-building effort. In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
Pro Tip Got scared by the high $$$ some companies spend on link-building? Well, worry not! Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits. For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”
4 Evergreen Link Building Strategies for Any Website
There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on. We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide). What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
“Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more. However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
10,000+ traffic within a week
15+ leads
50+ links
...And so much more, all through a single blog post.
Link-Building Case Study: SaaS Marketing
“So, what’s this ancient link-building tactic?” I hear you asking. It must be something super secretive and esoteric, right? Secrets learned straight from the link-building monks at an ancient SEO temple… “Right?” Well, not quite. The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
Figure out where your target audience hangs out (create a list of the channels)
Research the type of content your audience loves
Create EPIC content based on that research (give TONS of value)
Promote the HELL out of it in the channels from step 1
Nothing too new, right? Well, you’d be surprised how many people don’t use it. Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study: How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result. A few months back when we launched our blog, we were deciding on what our initial content should be about. Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword). We went through the top-ranking content pieces, and saw that none of them was anything too impressive. Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc. Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users. So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
How to create good content to drive users
Promote your content
Rank on Google
Create viral infographics
Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words. On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate. Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback. So, now we knew it was worth promoting the hell out of it. We came up with a huge list of all online channels that would appreciate this article:
entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
Reach out to all personal connects + clients and ask for a share
Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping. Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days. As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it). A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic. The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic! And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.
Step #6 - Interlink Your Pages
One of Google's ranking factors is how long your visitors stick around on your website. So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking. The idea is that each of your web pages should be linked to and from every other relevant page on your site. Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on. Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone. So, how do you do interlinking “right?” First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces. More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works. Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'. The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article. Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query: site:yourwebsite.com "keyword" In our case, that’s: site:example.com “business process management” You’ll get a complete list of articles that mention the keyword “business process management. Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article! You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.
Step #7 - Track & Improve Your Headline CTRs
Article CTRs play a huge role in determining what ranks or not. Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position. If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings. On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking. So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR. Now, you’re probably wondering, how do you figure out what’s the average CTR? Unfortunately, each search result is different, and there's no one size fits all formula for average CTR. Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results. So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position. Rule of thumb, you can follow these values:
1st position -> ~31.73% CTR
2nd pos. -> ~24.71%
3rd pos. -> 18.66%
4th pos. -> 13.60%
5th -> 9.51%
6th -> 6.23%
7th -> 4.15%
8th -> 3.12%
9th -> 2.97%
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc... Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Page title
Page URL
Old Headline
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
CTR (28 Day Range)
Avg. Position
Add all of this data to a spreadsheet. Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword. For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article. Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress. Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR. If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.
Step #8 - Keep Track of Rankings & Make Improvements On-The-Go
You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement. If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate. Here’s what this usually looks like for us:
Audit the content
Does your content have an adequate word count? Think, 1.5-2x your competitors.
Is the content well-written?
Do the images in your article add value? E.g. no stock or irrelevant images.
Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
Audit internal links
Does the content link to an adequate number of your other articles or web pages?
Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
Audit the backlinks
Do you have as many backlinks as your competitors?
Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.
Are your links high quality? More often than not, low DA / PA links are not that helpful.
Did you disown low-quality or spam links?
Audit web page
Does the web page load too slow? Think, 4+ seconds.
Did you enable lazy loading for the images?
Did you compress all images on the web page?
...And that's it. Hope you guys had a good read and learned a thing or two :) HMU if you have any questions. If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.
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